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Who Is Irene?

My advertising journey started when I was 3 years old.

I would stand on the couch, pointing at the TV, and shouting out to my mother, “Mom! I want to eat this advertisement!” Or “Mom! I want to play this advertisement!” Or sometimes, “Mom! I want to use the commercial!”

 

Yes, watching advertisements and commercials was my favorite thing to do. I even memorized everything jingle and every copy I heard or saw.

 

Fast forward to my first year of college, I attended college thinking I wanted to become a fashion designer. But one day I thought I should sit down with my career advisor. He asked me: “What are you interested in and what are you not interested in?” And I said: ” I love writing essays and I am not a huge fan of drawing.” He looked at me and said: “ you realize this is an art school, right? Don’t worry, we have 3 majors for you to consider. Writing, creative writing, and advertising.”

I have never thought about majoring in advertising and had no clue that writing played such a big part.

 

I took a leap of faith, and I fell in love. Copywriting became a major part of my life, and now, I am looking forward to bringing joy and happiness to another kid that enjoys watching TV, and shouting the same things as I did to their mother. 

Besides being a copywriter, I am also a fashion marketer and strategist. Market research is a daily habit I’ve maintained for a long time. In my spare time, I am also a beauty and fashion enthusiast. This enthusiasm runs deep, it all started when I was 13. Because I've always believed in being creative and expressing my true self.

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Here are a few examples where “Irene” was used in a sentence by her friends:

”Irene is a brutally honest person.”

“You can’t miss Irene if she walks by you. Her Black choker, long eyelashes, heavy makeup with on-point brows, crop tops & shorts paired with black flip flops will always stand out in the crowd.”

“Irene is the most eccentric, special & caring person”

“Irene has a hard time finding clothes in her closet because she only wears black most of the time.”

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